This policy explains what information Breast Cancer Fitness collects when you use the site or contact us, why, and your rights.
In short
- You can read the whole site without giving us any personal details. There are no accounts, forms or newsletters.
- With your permission, we use Google Analytics to count visits and see which pages are useful. You can say no, and the site works just the same.
- If you email us, we use your details only to reply and to improve the site.
- We never sell your information or use it for advertising.
Who we are
Breast Cancer Fitness (breastcancerfitness.org.uk) is responsible for the personal information described in this policy. You can contact us about privacy at hello@breastcancerfitness.org.uk.
What we collect, and why
When you visit the site
Analytics, only if you agree. If you accept analytics cookies, we use Google Analytics, through the Google Site Kit plugin, to understand how the site is used: for example, which pages are visited, roughly where in the world visitors are, what kind of device they use, and how they arrived. We use this to see which information is helpful and to improve the site. Google Analytics doesn’t tell us who you are, and Google says it does not log or store IP addresses for Google Analytics 4. Our legal basis is your consent, and you can change your mind at any time.
Technical information. Like all websites, our web host’s servers automatically record basic technical information, such as your IP address, browser and the pages requested, to deliver the site and keep it secure. Our legal basis is our legitimate interest in running a safe, working website.
When you email us
We receive your email address, your name if you include it, and whatever you choose to tell us. We use it only to reply to you and, where relevant, to correct or improve the site. Please don’t send us personal medical details: we can’t give personal medical advice, and you don’t need to share health information for us to help with a question about the site. Our legal basis is our legitimate interest in responding to messages.
Cookies
Cookies are small files stored on your device. We use:
| Cookie | What it’s for | How long it lasts | Needs your consent? |
|---|---|---|---|
| Consent choice | Remembers whether you accepted or declined analytics cookies | Up to 12 months | No, it’s needed to respect your choice |
| _ga | Google Analytics: tells visits apart | 2 years | Yes |
| _ga_ followed by an ID | Google Analytics: keeps track of your visit | 2 years | Yes |
Analytics cookies are only set if you choose to accept them in the cookie banner. You can change your choice at any time using the cookie settings button on the site, or by clearing cookies in your browser.
Who we share information with
We don’t sell your information, share it for advertising, or use it to make automated decisions about you. We use a small number of service providers to run the site:
- Google (Google Analytics), if you accept analytics cookies
- our web hosting provider, which stores the site and its server logs
- our email provider, which handles messages you send us
Some of these providers may process information outside the UK, for example in the United States. Where this happens, it is protected by UK-approved safeguards, such as the UK–US data bridge or standard contractual clauses.
How long we keep information
- Google Analytics data is kept for 14 months, then deleted automatically.
- Emails are kept only as long as we need them to deal with your message, and deleted within 12 months.
- Server logs are kept by our host for a short period for security.
Your rights
Under UK data protection law (the UK GDPR and the Data Protection Act 2018), you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that’s wrong
- ask us to delete your information
- object to, or ask us to limit, how we use it
- withdraw your consent to analytics cookies at any time
If you’re unhappy with how we’ve handled your information, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator: ico.org.uk/make-a-complaint or 0303 123 1113.
Links to other websites
We link to many other websites, such as the NHS, charities and services. Their own privacy policies apply when you visit them.
Changes to this policy
We’ll update this page if the way we use information changes, for example if we add a newsletter or contact form.
Last updated: November 2026.